If you’re running a business in Williamsville, NY, you understand the importance of reaching potential customers and influencing their buying habits. And though there are a lot of factors that go into how and why a shopper makes a purchase, one of the biggest is the technology you use. That’s why we’ve put together this blog – to show you how custom commercial automation solutions can help your business grow. Read on for more.
- Reach more potential customers
- Increase ad recall rates
- Easily change messaging
Commercial technology integration isn’t the way of the future – it’s here. And nowhere is that more apparent than in the field of digital signage. Digital signs are easy-to-use devices that are proven to increase potential customers’ awareness of your product or service.
According to a 2015 study by the Outdoor Advertising Association of America, 55 percent “of travelers who noticed a digital billboard in the past month were highly engaged” with the advertisement. Additionally, a study by Arbitron in 2010 shows that 19 percent of digital sign viewers were engaged enough to make an unplanned purchase after seeing the ad.