How Does Custom AV Influence Potential Customers?

If you’re running a business in Williamsville, NY, you understand the importance of reaching potential customers and influencing their buying habits. And though there are a lot of factors that go into how and why a shopper makes a purchase, one of the biggest is the technology you use. That’s why we’ve put together this blog – to show you how custom commercial automation solutions can help your business grow. Read on for more.

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Digital Signage

• Reach more potential customers
• Increase ad recall rates
• Easily change messaging

Commercial technology integration isn’t the way of the future – it’s here. And nowhere is that more apparent than in the field of digital signage. Digital signs are easy-to-use devices that are proven to increase potential customers’ awareness of your product or service.

According to a 2015 study by the Outdoor Advertising Association of America, 55 percent “of travelers who noticed a digital billboard in the past month were highly engaged” with the advertisement. Additionally, a study by Arbitron in 2010 shows that 19 percent of digital sign viewers were engaged enough to make an unplanned purchase after seeing the ad.

Digital signs offer more than just dynamic, engaging messaging. You can also have them update and change in real-time, which is perfect for menus, schedules and more.

Audio Distribution

• Influence customers’ buying preferences
• Impact behavior with expert distribution

What your customers hear is just as influential as what they see. That’s why it’s important to invest in an audio distribution system. Not only can the right tunes influence a potential buyer’s purchasing habits, but expertly configured speaker setup can affect how long your customers stay and shop.

In an experiment covered by the Association for Psychological Science, researchers found that different types of music influenced the behavior of the subjects – especially when it comes to food. Their study consisted of 120 participants, separated into four rooms. The rooms each played music from different cultures – American, Chinese, Indian and the fourth room featured no music at all. When the subjects were handed a menu featuring cuisine from each of the respective cultures, and when asked to choose, they would select the item that corresponded to the music.

Moreover, the loudness of the music can impact a potential customer stays in the area. According to Motive Metrics, younger people are tend to stay in stores playing louder music, while older people tend to stay longer in places playing music at lower volumes. Expert distribution allows you to play music at louder or softer volumes without overwhelming any potential customers.

So are these commercial automation audio video solutions perfect for your business? Contact Sound and Theater today for more information!